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We often adore the beauty of a butterfly; Rarely do we admire the metamorphosis of the caterpillar. 
- Jahida El-Assaad

On the journey between caterpillar to butterfly, the caterpillar encloses itself into a cocoon. Within that cocoon, the entire caterpillar is broken down into a soup-like mixture. Just about all of the major structures are broken down and then rebuilt, including the heart. Soon, the butterfly emerges.  Hardly a trace of the caterpillar remains. The butterfly becomes free to fly.

Doe Zantamata once wrote that personal transformation is much the same. Tired of just eating, working, existing, we go within and close off somewhat from the outside world. We re-examine all of our beliefs; what we were told, what we learned. The process takes much longer than a few days, but sooner or later, we rebuild. We replace false beliefs, held in our minds, with truths, held in our hearts. We shed the old, and begin to emerge anew. Released from our limitations and negative beliefs, we to fly. 

Personal Metamorphosis is usually triggered by some event in life, often a jarring event that shatters what we thought "the picture" would be. A divorce, losing a job, a major illness, a death of someone close. Or it could be the opposite. It could be that we realised we need a purpose, something that ignites the fire from within, where passion is born.

If you're feeling incredibly confused and re-evaluating absolutely everything you ever thought you knew, you are exactly where you are supposed to be. You are not lost, you've not wasted any time, you haven't done anything wrong. You needed every single experience and every single thought to get you to this point right now. If you feel like you're a big mess, that's okay. The big mess is the necessary deconstruction that has to happen before taking all those pieces and putting them together in an entirely new, entirely free and wonderful form. So take this time in your cocoon and reach out to a coach. I am here to help you re-evaluate things, meditate, breathe and find your purpose!  If you're on the path to transform your life for the better, then be ready, you're well on your way to emerging into a happy, fulfilling, aware and free life. If you have anything from your past holding you back in terms of self-worth, love, forgiveness, now is the time to break down all those limiting beliefs and let them go. I will guide you through this.

You'll need all those parts to form your brand new wings!

The exclusive Metamorphosis package has been designed based on the concept of transformation.  This package is a combination of business and life coaching, suitable for those who are driven, ambitious and motivated to turn their dreams into a reality. Imagine if what you thought was holding you back could become your biggest strength? 
The modules presented in this package are based on my experiences, challenges and successes in both my business and personal life. This package is perfect for you if you are looking to start a new business or already have a business but want to take it to the next level.

Imagine how much farther you could go without Imposter Syndrome, perfectionism, burnout, and self-doubt holding you back? Imagine how much more fulfilled, productive, and effective you could be if you got out of your own way?

The Metamorphosis package is 1:1 coaching program to help you do just that.

Inside, you’ll get customized coaching, and proven strategies to trust yourself and use your sensitivity to fuel your success instead of self-sabotaging thoughts.

  1. From helpless to empowered and resilient

  2. From insecure to confident and assertive

  3. From overthinking to proactive and focused

  4. From emotionally spiraling to balanced and grounded


Metamorphosis will give you the skills and strategies to:

  • Restore your work-life balance, honor your self-care, and be present in your relationships.

  • Stay grounded when advocating for your needs as well as responding to feedback and criticism.

  • Keep your confidence high so you can make clear and rational decisions, even in the face of changing demands and pressures.

  • Feel safe disconnecting from work and allowing yourself to rest, have hobbies, and discover an identity beyond the office.

  • Find mental focus and renewed energy to conquer your to-do list, stepping towards your goals with every action.

  • Break free from people-pleasing patterns that keep you overworked and out of alignment with your vision of success.


What you get when you purchase the Metamorphosis Package 

Here’s everything you’ll receive during your 3 months (12 sessions weekly) or 6 months (12 sessions fortnightly) as part of this coaching experience. These components will help you develop the skills and tools needed to enjoy success without the stress and self-doubt you’re experiencing now.

You’ll get direct support from me – a high performance coach, teacher and executive leader, with a decade’s worth of experience helping entrepreneurs and sensitive strivers like you professionally advance while finding inner peace.

Each session, I’ll ask you to commit to one goal or area of focus.

There will be a plan or structure in place to support you in achieving your goals. Then, I’ll invite you to share your commitment with the other members in the Metamorphosis Coaching FB group, and 5 days later, you’ll report back on your experience for feedback and encouragement from me and the group. That’s how we create momentum and keep you inspired to make progress.


Increasing your self-awareness allows you to understand how sensitivity has shaped your behavior as well as your view of yourself and your career. 

We start off with the CAM (critical alignment) model, which is designed to identify and define your specific opportunities for growth. Armed with this data, we can then create a customised plan for your coaching journey. 


It’s crucial to learn how to use sensitivity to support your ambition, instead of letting it fuel self-sabotaging behaviors and thoughts.

Through proven, practical strategies, you’ll create habits that allow you to thrive as a Sensitive Striver. This includes tactics to manage overthinking, navigate Imposter Syndrome, cultivate assertiveness and boundaries, and let go of perfectionism.


Metamorphosis clients receive 2 laser coaching calls weekly. They are 15 minutes phone calls between sessions to help you if you're stuck, needing someone to speak to and to navigate unexpected challenges so you never stall out again. 


According to The American Society of Training and Development, having an accountability partner increases your chance of success by 95%. That’s why you’ll have the option to be paired with another member of the program for check-ins, extra support, and boosted success. Before every session, you get an accountability form so you can maximise your results from coaching. Plus, when you see and feel the progress you’re making, it inspires you to keep going. 


From defining your purpose and vision to reviewing your strengths and defining an offering that connects with your target audience, I will provide you with the fundamentals for a strong and successful business.


The Metamorphosis coaching package is a future oriented program. We don’t focus on the past, we do not look for labels, we don’t search for people or circumstances to blame for the unhappiness in our life. Instead you assess your situation, dream, plan the journey and start moving forward. We say that this course is like a driving course. If you drive looking backwards, you will have lots of accidents, if you look forward most of the time and from time to time look at the rear mirror, or look backwards when overtaking, you are more likely to get to your destination, safely. We all have pain in the past but we can still succeed in life and be happy, we just need to look forward.

We learn at every session how to handle obstacles and setbacks, how to establish positive thinking and how to monitor growth with a new set of beliefs, values and rules to help us reach our goals fast, while enjoying the journey on the way. The past in this program has no power to determine our future.

This is the place to say that coaching is not for everyone as it is suitable only for people that want to achieve something and are able look forward. We say that a person's emotional state can be in one of two places. It can be in the Discovery Zone or Recovery zone. If you are in discovery, you are aware of what happened to you in the past and are willing to clear the space to the new you. If you are in recovery zone, you can’t do that. You are blaming and angry and you need a help from a psychologist. For a person in recovery, life coaching may seem too demanding as the place they are in is part of their identity and they are not ready to let it go. It is important for each person considering using a life coach to examine this emotional state before taking the program. The coach’s task is to help the client constantly look and move forward, if someone is not ready to move forward, this will only increase the frustration.


Executive & Team Coaching 


Forbes reports on the overwhelming success of business coaching services. Of the business coaching clients surveyed, more than 85% reported financial benefits that far exceeded the investment they made hiring a business coach and 70% reported improved work performance and communication skills. Business leaders also reported an increase in self-awareness – one of the most powerful “soft skills” you can develop for building your business network – after working with a business coach. Additional studies demonstrate that working with a business coach helps you set and achieve SMART goals and develop confidence in your capacity to get what you want


When you work with a business coach, you’re hiring an experienced partner in sustainable business growth. Your business coach helps you clarify your business vision so that it aligns with your personal and professional goals. A coach has the business savvy to “see the forest through the trees” and help prioritize your work accordingly. With a business coach at your side, you’ll be empowered to use key tools for understanding your business – its mission, operations, financials, culture and overall viability. As you work with a business coach, you’ll discover a process for addressing challenges, correcting imbalances and creating solutions that will prepare your business for long-term success.


The Harvard Business Review confirms that business owners and managers decide to work with a business coach for a wide range of reasons – 48% to facilitate a business transition, 26% to act as a sounding board and 12% to address problems derailing the company. Maybe your business is just starting out and needs help moving in the right direction. Or maybe your brand is established but has hit a plateau. Perhaps you’re losing staff – or customers – and you can’t figure out why. Or maybe your market is evolving, and you need help keeping ahead of the changes. A skilled business coach is a mentor who comes alongside you to help you address any challenge you’re having.  


Securing Jahida El-Assaad’s business coaching services will empower you to achieve any goal you have. Jahida is trained in proven methodologies and techniques, which have helped thousands of businesses and executive management teams experience renewed success and exponential growth. By focusing on the present and future, you’ll be empowered with tangible knowledge that you can immediately apply to grow your bottom line. With Jahida El-Assaad as your guide, you’ll create a plan for geometric growth and unprecedented success. Jahida will get to know you and your company and empower you with personal, 1:1 guidance to help push you to achieve your greatest goals and meet your organisation’s specific needs. With more coaching, you’ll experience greater and greater success. Incorporating business coaching services for each member of your executive team can also result in explosive, exponential growth.

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